研究报告
China Business 101: China Brand Localization
Localizing Your Brand in China the Smart Way.
Weiterlesen…语言: 英文
China Business 101: The Art of Chinese Business Negotiations
Business in China: Understanding the Underlying Culture
How does Chinese culture shape business negotiations? What are the cultural differences encountered with Chinese business partners? A certain business-etiquettte is key for successful negotiatoins. In this article, we delve into the influential role of key concepts and characteristics within Chinese culture, illustrating their practical application in real-life business scenarios.
Read More…语言: 英文, 德文
Brand Crisis Management in China
Difficult geopolitical landscapes: Risks for international brands in China
What are the risks that international companies face regarding their brand in the Chinese market? And how are global brands perceived in connection with China on international markets? We’re exploring these questions in our current article on brand crises in China.
Read More…语言: 英文, 德文
China Internet Buzzwords
Business in China: A look into Chinese trending terms
Understanding the intricacies of the China marketplace requires a deep dive into Chinese culture and trends. Emerging internet buzzwords are a trend that is worth watching. It allows us to comprehend the attitudes and behaviors of young Chinese generations as they move forward with their lives. At the same time, it allows businesses in China to gain an understanding of Chinese consumers and society.
Read More…语言: 英文
China’s Growing Pet Industry
The burgeoning expansion of China’s pet market has led to double-digit growth rates. What trends are shaping the Chinese pet industry today? What pet products are popular among Chinese consumers?
Read more…语言: 英文
Corporate Social Responsibility of International Business in China
In today’s global business landscape, Corporate Social Responsibility (CSR) is more than a buzzword – it’s a key driver of success and sustainability.
Read More…语言: 英文
China Business 101: Decision Making Processes in Chinese Management
Cultural disparities inherently lead to distinct business approaches between China and Western countries. Understanding these differences equips us with valuable knowledge that can directly translate into more efficient cooperation with Chinese partners.
Read More…语言: 英文, 德文
China Germany International Project Management
Managing international projects between China and Germany brings with it many special challenges rooted in cultural differences.
What are these challenges and how to deal with them?
更多…语言: 英文
The Importance of Chinese Brand Naming
Having a Chinese brand name is crucial for businesses that aim to establish a presence in China or other Mandarin-speaking markets. While maintaining the original name may work in some countries, in China, having a Chinese brand name brings several critical benefits that can determine a company’s success or failure in the Chinese market.
更多…语言: 英文
Post-pandemic consumer trends on Xiaohongshu
As China enters the post-pandemic era, the impact of the pandemic on consumer behavior persists, as evidenced by recent reports on consumer trends on Xiaohongshu.
更多…语言: 英文
Chinese social media explained: 小红书 “Little Red Book”
A look at the popular app, which combines social media and e-commerce.
更多…语言: 英文
China’s Outdoor Sports Industry Development Plan
Which industries are on the rise in China?
Outdoor sports have enjoyed growing popularity over the past couple of years in China.
更多…语言: 英文
Diversity und “Schubladen überwinden”: China und Inspirationen für die interkulturelle Zusammenarbeit – Workshop
Dieser Workshop von Marianne Friese und Anja Ketels fokussiert sich auf China und bietet Denkanstöße und Inspirationen, um die eigenen „Schubladen“ zu überwinden und interkulturelle Zusammenarbeit erfolgreich zu gestalten.
更多…语言: 德文
Lianghui – Two Sessions — China Snap-Shot
A detailed look on the 13th National People’s Congress and the Chinese People’s Political Consultative Conference, held in 2020.
更多…语言: 英文
Digital RMB – DC/EP – A new digital currency for China? Economic Impact of COVID-19 – Special Snap-Shot
Detailed information about the new digital currency being implemented in China starting in April/May 2020.
更多…语言: 英文
Medical Monitoring and Border Closing China pulls ahead with strong measures – Special Snap-Shot
China pulls ahead with strong measures – Special Snap-Shot.
To enter an apartment complex or office space, people must first have their health code scanned.
更多…语言: 英文
Panda-Huggers and Dragon-Fighters – Tips and Tricks for Professional Communication in China
In China, the language for any communications is Chinese. Even if some media are published in English, the lion’s share of online and offline information is published in simplified Chinese characters.
更多…语言: 英文
Brand Names in China – A Wild Type
Die Marianne Friese Consulting GmbH (MFC) hat sich mit dem Naming und Branding von deutschen Produkten in China bereits einen Namen gemacht. Jetzt haben auch Jägermeister und Tannenzäpfle chinesische Namen.
更多…语言: 德文
TV in China
Having provided quality market analysis and recommendations to TV companies such as Constantin and Plazamedia in the past, MFC is in an excellent position to connect with TV institutions at the highest levels.
In this insight, the structure and TV market of China in the year 2007 is analysed.
更多…语言: 英文
Marketing and Communication in China: Hot and loud!
The literal translation of the Chinese expression “Re Nao” is “hot and loud” – according to Marianne Friese, this is what marketing has to be in China.
更多…语言: 英文
MFC媒体报道
德国工商界期待中国式现代化带来新机遇
当地时间14日，近百位德国企业、行业协会与媒体代表齐聚德国南部城市维尔茨堡，探讨中国以高质量发展全面推进中国式现代化给德国带来哪些合作共赢的新机遇，如何为全球经济注入稳定力量。
语言: 中文
China.Table – Heads: Dr. Anja Ketels
China.Table #775 on Dr. Anja Ketels – English classes as a stepping stone to China
媒介: China.Table
语言: 德文，英文
CHINAHIRN – Anja Ketels becomes General Manager
Wolfgang Hirn on Dr. Anja Ketels joining Marianne Friese as General Manager at MFC in issue #76 of Chinahirn..
媒介: CHINAHIRN
语言: 德文
“Hirns Köpfe”最新人物专栏：Marianne Friese
受好奇心的驱使的”漂泊的施瓦本人”
媒介: “Hirns Köpfe” im China Netzwerk Baden-Württemberg
语言: 德文
Schattenboxen: Widerstand – in China oft unsichtbar
Deutschland und China: Die Unterschiede im unternehmerischen Handeln sind oft groß. Marianne Friese über Widerstand, gesunden Menschenverstand, Harmonie und Konfliktkultur.
媒介: Berlin Magazin
语言: 德文
Steter Wandel als Kick
Im Interview berichtet Marianne Friese, welche Probleme Sie und ihr Team in China für Ihre Kunden löst und was sie an China fasziniert.
媒介: 人民网（德国）
语言: 德文
得体与鲁莽：“拥抱熊猫” – 别太频繁！
在中国经商要留意哪些事项？让我们分四节为您讲解其中的礼节规范。
第四节：为什么面对雾霾，正面或负面的评论都是不恰当的？
媒介: FAZ.net
语言: 德文
得体与鲁莽：每笔交易 – 20至30次工作午餐
在中国经商要留意哪些事项？让我们分四节为您讲解其中的礼节规范。
第二节：在中国经商的人需要具备好酒量。
媒介: FAZ.net
语言: 德文
得体与鲁莽: 慷慨的礼物为友谊护航
在中国经商要留意哪些事项？让我们分四节为您讲解其中的礼节规范。第一节：与中国人沟通。精品厨具也可以作为礼物。
媒介: FAZ.net
语言: 德文
“野格”药酒乎？
关于IHK在德国城市达姆施塔特举行的第一个“中国日”的总结报道，其中玛丽莲女士发表了关于中国市场的演讲
媒介: IHK-Report, IHK Darmstadt
语言: 德文
玛莉莲在科隆举行的世界商业对话（World Business Dialogue）上发言
玛莉莲在德国科隆举办的世界商业对话论坛上（World Business Dialogue）主持了一个专题研讨会，该研讨会以中国的目标群体、市场推广及品牌策略为主题。
这次论坛的热门话题包括经济危机期间与中国市场有关的启示、观点和讨论。
媒介: GC Ticker (AHK China)
语言: 英文
Of Noble Steeds and how to reach your destination quickly
本文介绍了中国的品牌名称以及中文品牌名称的重要性，同时对构建成功的中文品牌的要素如发音，意义以及相关性进行了阐述。
媒介: Business Focus China (书)
语言: 德文
China – Prost To “Ye Ge”
Jägermeister on its new Chinese name developed by MFC.
“After conducting some competition research, market research and focus groups with consumers, bartenders and journalists, the name “Ye Ge” was born, whose meaning “wild character” suits the Jägermeister image and has made the herbal liqueur hip and trendy again in China.”
Media: jagermeister.com
语言: 英文
