ESG in China: What European Companies in China Should Know

In recent years, topics related to ESG (environmental, social, and governance) have generated significant awareness in the Chinese economic and political spheres.

Corporate Social Responsibility of International Business in China

In today’s global business landscape, Corporate Social Responsibility (CSR) is more than a buzzword – it’s a key driver of success and sustainability.

China Economy and Foreign Investment in 2024: Positive Signals amidst Heavy Challenges

In April, China released its economic data for the first quarter of 2024, sending positive signals of an improving economic landscape. Moreover, the Chinese government indicated the easing of regulations for foreign businesses seeking to invest in China. What does China’s economic outlook and investment signaling imply for international businesses in China for the second half of 2024 and what are the remaining challenges?

China Knigge: Branding und Markenlokalisierung in China

Alles zur smarten Markenlokalisierung in China.

China-Knigge: Die Kunst des Verhandelns in China

Business-Verhandlungen in China: Sensibilität für kulturelle Konzepte und interkulturelle Unterschiede

Wie prägt die chinesische Kultur Business-Verhandlungen in China? Auf welche kulturellen Unterschiede treffen deutsche und europäische Unternehmen bei chinesischen Geschäftspartner*innen? Dieser Artikel beleuchtet die wichtigsten Schlüsselkonzepte und Merkmale chinesischer Unternehmenskultur und liefert einen China-Knigge zu Business-Verhandlungen. 

Markenkrisen in China: Risiken und Management

Schwierige geopolitische Verhältnisse: Risiken für internationale Marken in China

Welchen Risiken sind internationale Unternehmen in Bezug auf ihre Marke auf dem chinesischen Markt ausgesetzt? Wie werden globale Marken im Zusammenhang mit China auf den internationalen Märkten wahrgenommen? Diesen Fragen gehen wir in unserem aktuellen Artikel über Markenkrisen in China nach.

China Internet Buzzwords

Business in China: A look into Chinese trending terms

Understanding the intricacies of the China marketplace requires a deep dive into Chinese culture and trends. Emerging internet buzzwords are a trend that is worth watching. It allows us to comprehend the attitudes and behaviors of young Chinese generations as they move forward with their lives. At the same time, it allows businesses in China to gain an understanding of Chinese consumers and society.

China’s Growing Pet Industry

The burgeoning expansion of China’s pet market has led to double-digit growth rates. What trends are shaping the Chinese pet industry today? What pet products are popular among Chinese consumers?

China-Knigge: Entscheidungsfindungsprozesse im chinesischen Management

Kulturelle Unterschiede führen naturgemäß zu unterschiedlichen Geschäftsansätzen in China und westlichen Ländern. Indem wir diese Unterschiede verstehen, können wir auf interkulturelle Techniken zurückgreifen, die eine effizientere Kooperation mit chinesischen Partner*innen ermöglichen.

China Germany International Project Management

Managing international projects between China and Germany brings with it many special challenges rooted in cultural differences.

What are these challenges and how to deal with them?

The Importance of Chinese Brand Naming

Having a Chinese brand name is crucial for businesses that aim to establish a presence in China or other Mandarin-speaking markets. While maintaining the original name may work in some countries, in China, having a Chinese brand name brings several critical benefits that can determine a company’s success or failure in the Chinese market.

Chinese Social Commerce

An introduction to Social Commerce in China.

Post-pandemic consumer trends on Xiaohongshu

As China enters the post-pandemic era, the impact of the pandemic on consumer behavior persists, as evidenced by recent reports on consumer trends on Xiaohongshu.

Chinese social media explained: 小红书 “Little Red Book”

A look at the popular app, which combines social media and e-commerce.

China’s Outdoor Sports Industry Development Plan

Which industries are on the rise in China?

Outdoor sports have enjoyed growing popularity over the past couple of years in China.

Diversity und “Schubladen überwinden”: China und Inspirationen für die interkulturelle Zusammenarbeit – Workshop

Dieser Workshop von Marianne Friese und Anja Ketels fokussiert sich auf China und bietet Denkanstöße und Inspirationen, um die eigenen „Schubladen“ zu überwinden und interkulturelle Zusammenarbeit erfolgreich zu gestalten.

Lianghui – Two Sessions — China Snap-Shot

A detailed look on the 13th National People’s Congress and the Chinese People’s Political Consultative Conference, held in 2020.

Digital RMB – DC/EP – A new digital currency for China? Economic Impact of COVID-19 – Special Snap-Shot

Detailed information about the new digital currency being implemented in China starting in April/May 2020.

Medical Monitoring and Border Closing China pulls ahead with strong measures – Special Snap-Shot

China pulls ahead with strong measures – Special Snap-Shot.

To enter an apartment complex or office space, people must first have their health code scanned.

Das Ende der Ein-Kind-Politik

Chinesische Familien mit mehr als einem Kind sind selten – nun hofft die Regierung, dass mehr Kinder zum Trend werden.

Panda-Huggers and Dragon-Fighters – Tips and Tricks for Professional Communication in China

In China, the language for any communications is Chinese. Even if some media are published in English, the lion’s share of online and offline information is published in simplified Chinese characters.

Ein wilder Typ – Markennamen in China

Die Marianne Friese Consulting GmbH (MFC) hat sich mit dem Naming und Branding von deutschen Produkten in China bereits einen Namen gemacht. Jetzt haben auch Jägermeister und Tannenzäpfle chinesische Namen.

TV in China

Having provided quality market analysis and recommendations to TV companies such as Constantin and Plazamedia in the past, MFC is in an excellent position to connect with TV institutions at the highest levels.

In this insight, the structure and TV market of China in the year 2007 is analysed.

Marketing and Communication in China: Hot and loud!

The literal translation of the Chinese expression “Re Nao” is “hot and loud” – according to Marianne Friese, this is what marketing has to be in China.