ESG in China: What European Companies in China Should Know
In recent years, topics related to ESG (environmental, social, and governance) have generated significant awareness in the Chinese economic and political spheres.
Read More…Corporate Social Responsibility (CSR) of International Business in China
In today’s global business landscape, Corporate Social Responsibility (CSR) is more than a buzzword – it’s a key driver of success and sustainability.
Read More…China Economy and Foreign Investment in 2024: Positive Signals amidst Heavy Challenges
In April, China released its economic data for the first quarter of 2024, sending positive signals of an improving economic landscape. Moreover, the Chinese government indicated the easing of regulations for foreign businesses seeking to invest in China. What does China’s economic outlook and investment signaling imply for international businesses in China for the second half of 2024 and what are the remaining challenges?
Read More…China Business: The Art of Chinese Business Negotiations
Business in China: Understanding the Underlying Culture
How does Chinese culture shape business negotiations? What are the cultural differences encountered with Chinese business partners? A certain business-etiquettte is key for successful negotiatoins. In this article, we delve into the influential role of key concepts and characteristics within Chinese culture, illustrating their practical application in real-life business scenarios.
Read More…Brand Crisis Management in China
Difficult geopolitical landscapes: Risks for international brands in China
What are the risks that international companies face regarding their brand in the Chinese market? And how are global brands perceived in connection with China on international markets? We’re exploring these questions in our current article on brand crises in China.
Read More…China Internet Buzzwords
Business in China: A look into Chinese trending terms
Understanding the intricacies of the China marketplace requires a deep dive into Chinese culture and trends. Emerging internet buzzwords are a trend that is worth watching. It allows us to comprehend the attitudes and behaviors of young Chinese generations as they move forward with their lives. At the same time, it allows businesses in China to gain an understanding of Chinese consumers and society.
Read More…China’s Growing Pet Industry
The burgeoning expansion of China’s pet market has led to double-digit growth rates. What trends are shaping the Chinese pet industry today? What pet products are popular among Chinese consumers?
Read more…China Business: Decision Making Processes in Chinese Management
Cultural disparities inherently lead to distinct business approaches between China and Western countries. Understanding these differences equips us with valuable knowledge that can directly translate into more efficient cooperation with Chinese partners.
Read More…Chinese Innovation vs. German Quality: Navigating Cultural Differences in International Project Management
Managing international projects between China and Germany brings with it many special challenges rooted in cultural differences. What are these challenges in doing business in China and how to deal with them?
Read More…The Importance of Chinese Brand Naming
Having a Chinese brand name is crucial for businesses that aim to establish a presence in China or other Mandarin-speaking markets. While maintaining the original name may work in some countries, in China, having a Chinese brand name brings several critical benefits that can determine a company’s success or failure in the Chinese market.
Read More…Social Commerce in China
Explore how social commerce in China, driven by platforms like Douyin and Pinduoduo, is revolutionizing online shopping and vastly surpassing the growth seen in Western markets.
Read More…Xiaohongshu 小红书: Chinese social media explained
In this short article, let‘s have a look at a popular Chinese app – 小红书 Xiaohongshu.
Read more…China’s Outdoor Sports Industry Development Plan
Explore the increasing popularity of outdoor sports in China and learn how the Chinese government is fostering the growing consumer interest in outdoor activities.
Read more…Diversity und “Schubladen überwinden”: China und Inspirationen für die interkulturelle Zusammenarbeit – Workshop
Dieser Workshop von Marianne Friese und Anja Ketels fokussiert sich auf China und bietet Denkanstöße und Inspirationen, um die eigenen „Schubladen“ zu überwinden und interkulturelle Zusammenarbeit erfolgreich zu gestalten.
Read More…Lianghui – Two Sessions — China Snap-Shot
A detailed look on the 13th National People’s Congress and the Chinese People’s Political Consultative Conference, held in 2020.
Read more…Digital RMB – DC/EP – A new digital currency for China? Economic Impact of COVID-19 – Special Snap-Shot
Detailed information about the new digital currency being implemented in China starting in April/May 2020.
Read More…Medical Monitoring and Border Closing China pulls ahead with strong measures – Special Snap-Shot
China pulls ahead with strong measures – Special Snap-Shot.
To enter an apartment complex or office space, people must first have their health code scanned.
Read More…The End of the One-Child Policy
Chinese families with more than one child are rare – now the government hopes that having more children will become a trend.
Read More…Panda-Huggers and Dragon-Fighters – Tips and Tricks for Professional Communication in China
In China, the language for any communications is Chinese. Even if some media are published in English, the lion’s share of online and offline information is published in simplified Chinese characters.
Read more…Brand Names in China – A Wild Type
Die Marianne Friese Consulting GmbH (MFC) hat sich mit dem Naming und Branding von deutschen Produkten in China bereits einen Namen gemacht. Jetzt haben auch Jägermeister und Tannenzäpfle chinesische Namen.
Read More…TV in China
Having provided quality market analysis and recommendations to TV companies such as Constantin and Plazamedia in the past, MFC is in an excellent position to connect with TV institutions at the highest levels.
In this insight, the structure and TV market of China in the year 2007 is analysed.
Read More…Marketing and Communication in China: Hot and loud!
The literal translation of the Chinese expression “Re Nao” is “hot and loud” – according to Marianne Friese, this is what marketing has to be in China.
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