MFC’s clients value our comprehensive range of services designed to help you navigate the intricate landscape of international projects and business successfully.
From gaining crucial insights to seamless project management and implementation, we provide holistic services tailored to your needs. Our extensive range of competencies are the result of years of consulting experience in the European-Chinese business environment. Whether you require comprehensive assistance or specialized support, our flexible solutions will be adjusted to your specific requirements.
The MFC Insights-Strategy-Action approach to services empowers clients by providing knowledge for informed decisions, developing customized solutions, and bringing international projects and business to success.
Market Research & Exploration
Reliable insights to guide your business and projects
Market research and exploration is vital for understanding the Chinese market and shaping your business strategy. MFC offers valuable insights, enabling you to identify opportunities and challenges and make data-driven decisions.
At MFC, we follow a systematic and scientific approach to market research projects. We ensure each project is conducted with careful preparation, close consultation with the client, and a strong focus on delivering actionable results.
Quantitative
Research
Quantitative
Research
Find your target group, develop suitable questionnaires, and conduct large-scale surveys.
Analyze and evaluate large amounts of data with a reliable scientific approach.
Evaluate and interpret the research results in the context of Chinese market dynamics and draw actionable conclusions.
Qualitative
Research
Qualitative
Research
Understand the nuances of market dynamics or of your target group through the right qualitative research.
Conduct in-depth interviews and focus group sessions to receive answers to your questions.
Evaluate and interpret the research results in the context of Chinese market dynamics and draw actionable conclusions.
On-site
Inspections
On-site
Inspections
Get your own on-site snapshot and evaluate the circumstances and situation for your project or business in China.
MFC conducts reliable on-site inspections for you or accompanies you to support the efficiency and effectiveness of your trip.
Market
Exploration Trips
Market
Exploration Trips
Make use of MFC’s large network and vast market understanding to tailor your delegation trip exactly to your needs and get access to the most relevant contacts.
Get the most out of your market exploration trip with target-oriented preparation and highly efficient execution.
Monitoring
and Analysis
Monitoring
and Analysis
Always stay ahead of relevant market and policy developments.
Receive targeted analysis to understand the dynamics and intricacies of the foreign market.
MFC provides tailor-made trend, policy and risk monitoring as well as market and consumer analysis.
MFC’s market research and exploration services are based on meticulous and dependable research methodologies. They are designed to guide clients to take the right steps and provide actionable results.
International Project Management
Comprehensive, culturally sensitive support by MFC’s certified and experienced international project managers
After setting clear objectives, we help you define milestones and explore the best pathway to help you reach them. MFC’s professional project management is based on close and highly reliable cooperation with our clients. We listen, define milestones, flesh out realistic timelines, and actively communicate and manage the processes for predictable actions and reliable delivery of results. While all plans change over time, having a clear roadmap will help get you there, especially in China.
Our team utilizes cross-cultural expertise and deep understanding of the Chinese market to develop strategies that are effective, sustainable, and culturally sensitive.
We continuously monitor the entire process, taking timely measures to address any disruptions that may occur and ensure the smooth implementation of the project.
1. Prepare
- Analyze project environment
- Identify key stakeholders and their expectations
- Create project charter (goals, scope and success criteria)
2. Plan
- Assemble project team
- Establish effective communication channels
- Create detailed plan (tasks, timelines, resources)
- Conduct risk analysis
3. Execute
- Steer project with strong leadership
- Manage stakeholder expectations
- Foster effective communication
and collaboration
4. Monitor
- Analyze project progress
- Interpret data to track performance
- Address issues or deviation
- Identify areas for improvement
5. Close
- Project review and evaluation
- Project close-out, incl. documentation,
reports and deliverables
MFC supports clients in all phases of their project, ensuring culturally sensitive and effective project management.
Naming & Branding
The right name and positioning for your brand, company and products or services
A successful entry into the Chinese market requires a branding strategy that takes into account its unique characteristics and local consumer behavior.
At the core of effective China branding lies a suitable Chinese brand name. Chinese consumers are highly sensitive to the connotations of product names and choosing the wrong one can have a significant impact on growth.
At MFC, we have created a structured naming process based on our vast experience in branding in China. This is to ensure that not only do you get the best Chinese name to represent your brand and highlighting its best qualities, but also a name that is tailored to your target audience. All creations are based on solid market insights and verified for the perfect fit.
Prepare
- Familiarize
- Target group survey
- Briefing
- Competitor analysis
- Focus groups
Create
- Draft names
- Creative sessions
- Chinese characters
- Brand emotion
Verify
- Registration checks
- Focus groups
- Name testing
- Relevance
- Associations
Decide
- Results
- Ranking
- Legal checks
Implement
- Registration
- Brand building
- Promotion
- Marketing
- Communication
MFC’s tried-and-tested 5 Step Process guarantees highly qualitative research, analysis and recommendations to provide the smartest naming and branding solutions to our clients.
Intercultural Communication & Coaching
Intercultural competence for effective, reliable, and clear communication with international partners, teams and customer
“Cha-bu-duo” (差不多) is one of the most common misunderstandings between Chinese and Westerners. For many Chinese, “cha-bu-duo” means a pretty much perfect result, while Westerners might see it differently. Conceptually translated it means “only a little bit is missing”. But while something “missing” may be acceptable to one group of professionals, it may be devastating to others. On the other hand, what may be considered a great event or clever design in your home country will not necessarily produce the same result in China.
Good communication is crucial for the success of international projects. At MFC, we identify key break points in communication and work processes and then facilitate more efficient, reliable, and clear communication between international partners. We do this by taking into account each stakeholder’s internal working structure and ensuring long-lasting relationships between European and Chinese partners.
Whether you need individual coaching for international projects or support in enhancing relationships with partners, we provide tailored solutions that fits your project or specific need.
Intercultural Communication and Coaching Competencies
Executive Coaching
Executive Coaching
Receive individualized support from experienced MFC consultants to handle challenges in international cooperations or facilitate efficient communication with partners at the highest management level.
Intercultural Partnership Building
Intercultural Partnership Building
In China, your business and projects always rely on good “guanxi” (关系) – relationships and personal connections. MFC supports you to build reliable and long-lasting partnerships across Chinese-European borders, that allow for a successful project realization.
International Stakeholder Management
International Stakeholder Management
Build reliable and supportive relationships with your international stakeholders by understanding differences in expectations and etiquette across borders. This includes identifying key differences and focus points when managing international stakeholders.
Intercultural Team-Building
Intercultural Team-Building
Working across borders, time zones and cultural spheres is a challenge for every international team. MFC helps you focus on the opportunities that intercultural working environments provide. For example, we establish effective communication channels, rework processes, and help cross-cultural understanding.
Copywriting & Communication Support
Copywriting & Communication Support
An effective international communication strategy requires more than mere translation of existing materials. MFC adapts texts and communication to suit the local culture and reach the target group effectively.
MFC trains and supports clients to tackle all challenges of intercultural communication.
