Transposing a brand name and brand persona into
Chinese – ideally triggering strong appreciation and memorability by the target audience

Chinese name and its visualization by its brand logo
delivering against core brand values

Dual branding –
combining the global brand with the Chinese brand

Dual branding supports the brand's global origin in
combination with maximized local understanding

Typology and design elements can be transposed
into an ideal Chinese version

Global brands need Chinese names –
otherwise Chinese consumers will create a name they deem appropriate – mainly to be able to pronounce it

Chinese brand names ideally sound very similar to their global names and at the same time carry a strong
positive meaning – here: Wild Type