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Transposing a brand name and brand persona into
Chinese – ideally triggering strong appreciation and memorability by the target audience

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Chinese name and its visualization by its brand logo
delivering against core brand values

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Dual branding –
combining the global brand with the Chinese brand

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Dual branding supports the brand's global origin in
combination with maximized local understanding

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Typology and design elements can be transposed
into an ideal Chinese version

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Global brands need Chinese names –
otherwise Chinese consumers will create a name they deem appropriate – mainly to be able to pronounce it

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Chinese brand names ideally sound very similar to their global names and at the same time carry a strong
positive meaning – here: Wild Type

Naming & Branding

The Right Name and Positioning for Your Brand, Company and Products or Services

Success in China goes hand in hand with a Chinese name that best represents your brand, highlighting its best qualities and attracting your target market. At MFC, we structure the naming process so that not only do you get the best Chinese name, but also a name that is tailored to your target audience’s expectations. All creations are based on solid market insight and verified for the perfect fit.