Intercultural Communication / International Project Management
Objectives
The importance and pitfalls of effective communication between German headquarters and Chinese subsidiaries are often underestimated, especially as fewer German employees are sent to China post-pandemic. While replying on local teams can be a positive trend for many companies, support from headquarters and effective international cooperation remains essential.
A successful Sino-German cooperation hinges on cultural sensitivity, balancing local needs with HQ capabilities, smooth exchanges and understanding both dynamic markets and international constraints.
Therefore, learning how to bridge these cultural gaps to achieve business goals and avoid misunderstandings and unnecessary risks is essential for every international corporation.
Key objectives in this project were:
- Align everybody involved in the German headquarter (HQ) and the local team in China with the company’s global strategy while addressing local needs and market dynamics.
- Facilitate cultural understanding to foster collaboration and reduce misunderstandings between HQ and local Chinese team.
- Create a sustainable framework for ongoing cooperation and information exchange.
Processes
MFC applies a specialized program designed to identify and resolve challenges between German headquarters and their Chinese subsidiaries or partners.
Results
- Significant improvement in communication efficiency, leading to faster decision-making and smoother operations.
- Increased cultural awareness on both sides, improving collaboration and reducing friction.
- A joint company wide China strategy, enhancing operational performance in the Chinese market, contributing to steady business growth.
- Sustainable risk management and strategic resilience building on reliable information flow and quick adaptability between HQ and local teams.
