Explore the increasing popularity of outdoor sports in China and learn how the Chinese government is fostering the growing consumer interest in outdoor activities.
Outdoor sports have enjoyed increasing popularity over the past couple of years in China. A growing number of Chinese consumers are seeking to enrich their lives by reconnecting with nature and engaging in a diverse range of outdoor activities.
This upward trend is further supported by Chinese government, which has introduced several policies to support and amplify further development of the outdoor sports industry to unlock its growth potential.
Take a look at the gallery below to discover which outdoor sports are gaining the most popularity and media attention in China.
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