As China enters the post-pandemic era, the impact of the pandemic on consumer behavior persists, as evidenced by recent reports on consumer trends on Xiaohongshu.
Some key findings include:
1. Xiaohongshu users are spending more and view their purchases as an investment in a better quality of life.
2. Consumers highly value reviews and opinions from other users when making purchasing decisions.
3. There is a growing demand for products that improve the living environment in their homes.
4. Predictions indicate that the demand for products related to exercise, wellness, mental health, beauty, travel, and apparel will continue to increase throughout this year.
These trends highlight the importance of user-generated content and social proof in shaping consumer behavior on Xiaohongshu. Brands that prioritize transparency and user engagement can effectively tap into these trends and capture the attention of Xiaohongshu users seeking an improved lifestyle.
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