Shufen Tan

  • Expertise in competitive strategy, brand positioning, digital and social communications
  • Extensive experience in managing campaigns for leading multinational and Chinese corporations spanning the financial, corporate/B2B, consumers, lifestyle, luxury and hospitality industries.
  • 20+ years China, Hong Kong and Asia experience in business and marketing communications consulting
  • Languages: English, Chinese, Cantonese
  • Executive MBA from The University of Chicago Booth School of Business

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