VDMA – Global Anti-Piracy Campaign
For VDMA (German Engineering Federation) MF Consulting created a global anti-piracy campaign with a focus on promoting the advantages of original technology. The campaign targeted buyers and multipliers using a “pro original machinery” leitmotif.
Based on extensive target group insight, MF Consulting developed a logo and slogan, rationale, key messages and a poster series. In addition, trilingual (Chinese, English, German) copywriting was provided for campaign materials. Further information on the campaign and specific activities are available at www.vdma.org/original.
At several global trade fairs in Germany the campaign was launched to introduce the project to key audiences in Europe. Supported by MF Consulting substantial media coverage was achieved.
Click here to view MFC’s Agency Services China Insights!