VDMA – Global Anti-Piracy Campaign -clients


VDMA – Global Anti-Piracy Campaign

For VDMA (German Engineering Federation) MF Consulting created a global anti-piracy campaign with a focus on promoting the advantages of original technology. The campaign targeted buyers and multipliers using a “pro original machinery” leitmotif.
Based on extensive target group insight, MF Consulting developed a logo and slogan, rationale, key messages and a poster series. In addition, trilingual (Chinese, English, German) copywriting was provided for campaign materials. Further information on the campaign and specific activities are available at www.vdma.org/original.
At several global trade fairs in Germany the campaign was launched to introduce the project to key audiences in Europe. Supported by MF Consulting substantial media coverage was achieved.


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