Stoxx – Name Creation
STOXX needed a Mandarin brand name to build awareness and corporate reputation within China. For this purpose MF Consulting conducted two in-depth brainstorming sessions for name creation with individuals from various areas of expertise, such as linguistic/cultural fields as well as marketing and banking professionals. During the verification phase possible names were examined in respect to cultural and linguistic connotations, target group suitability and registration regulations.
MF Consulting also evaluated the competitive landscape of the Chinese market, providing detailed analysis of how indices are positioned within China.
STOXX is now called 势拓 (Shì tuò) in Chinese.
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