Publications

To further help our clients understand the intricacies of the China marketplace, MFC has prepared an array of background information. Please feel free to download any of the following documents:

Diversity and „thinking outside the box“: China and inspirations for intercultural cooperation – workshop (17.04.2021)
This workshop by Marianne Friese and Anja Ketels focuses on China and offers ideas and inspiration to think outside the box and make intercultural cooperation a success.
Language: German

Innovation in China – Webinar (15.09.20)
Webinar about Innovation in China hold by Marianne Friese at TU München
Language: English

Lianghui – Two Sessions – China Snap-Shot (22.05.20)
Detailed information about the so called Lianghui, the meeting of the chinese parliament starting on 21.05.2020.
Language: English

Digital RMB – DC/EP – A new digital currency for China? Economic Impact of COVID-19 – Special Snap-Shot (07.05.20)
Detailed information about the new digital currency being implemented in China starting in April/May 2020.
Lanugage: English

Update on the Economic Impact of Covid-19 (17.04.20)
Updated information and expert opinions of the economical impact of Covid-19 in Europe and China.
Language: English

Update on the Economic Impact of Covid-19 (09.04.20)
Updated information and expert opinions of the economical impact of Covid-19 in Europe and China.
Language: English

Update on the Economic Impact of Covid-19 (31.03.20)
Updated information and expert opinions of the economical impact of Covid-19 in Europe and China.
Language: English

Medical Monitoring and Border Closing China pulls ahead with strong measures – Special Snap-Shot March 27th, 2020
Detailed information about new medical monitoring measurements implemented in China.
Language: English

Update on the Economic Impact of Covid-19 (24.03.20)
Updated information and expert opinions of the economical impact of Covid-19 in Europe and China.
Language: English

Update on the Economic Impact of Covid-19 (17.03.20)
Updated information and expert opinions of the economical impact of Covid-19 in Europe and China.
Language: English

Update on the Economic Impact of Covid-19 (10.03.20)
Updated information and expert opinions of the economical impact of Covid-19 in Europe and China.
Language: English

Update on the Economic Impact of Covid-19 (25.02.20)
Updated information and expert opinions of the economical impact of Covid-19 in Europe and China.
Language: English

Update on the Economic Impact of Covid-19 (17.02.20)
Updated information and expert opinions of the economical impact of Covid-19 in Germany and China.
Language: English

Additional Information on the Economic Impact of the Coronavirus (10.02.20)
Additional information and expert opinions supplementing the document above.
Language: English

Economic Impact of SARS and the new Coronavirus (04.02.20)
Reports and studies on the influence of SARS and the expected influence of the new Coronavirus on Chinese economy
Language: English

European Woman on Boards – Join the change
Marianne Friese supports this european campaign for more woman on boards
Language: English

Shadow Boxing: Individual resistance in China – most of the time it‘s hidden
How to overcome resitance when doing business in China. Marianne Friese explains how resistance and a culture which avoids conflict require a high level of common sense in striving for harmonious solutions.
Media: BERLIN Magazin #38

Where censorship meets everyday life
SWR1 Leute
Sprache: German

The End of the One-Child Policy
China-Trends
Language: English / German / Chinese

Sticking your Mobile Phone in the Air
China-Trends
Language: English / German / Chinese

Have you eaten? The new Food Safety Law in China
China-Trends
Language: English / German / Chinese

Chinese New Year – it’s about Family, Convenience and Market Share
China-Trends
Language: English / German / Chinese

12 tons of CO2 – its compensation is a gift to all of us!
China-Trends
Language: English / German / Chinese

De Guo Jia You – GO! Germany, GO!
China-Trends
Language: English / German / Chinese

Panda-Hugger or Dragon-Fighter – Swallow or Bear
China-Trends
Language: English / German / Chinese

Panda-Huggers and Dragon-Fighters
Tips and Tricks for Professional Communications in China
Language: English

PR in China
Presentation by Marianne Friese at Confucius-Institute Bremen: Introduction to Media Relations and Media Landscape in China
Language: German

Naming and Branding in China
Introduction to brand names and name creation in China. Presentation at Confucius-Institute April 24th, 14
Language: German

Who is holding up the sky? Inernational Women’s day in China
China-Trends
Language: English / German / Chinese

Going Home for the Holidays?
China-Trends
Language: English / German / Chinese

Make a Holiday Wish- China style
China-Trends
Language: English / German / Chinese

Independence Day – China style
China-Trends
Language: English / German / Chinese

China Re-Discovers Bicycles
China-Trends
Language: English / German / Chinese

Chinese Snakes, Red Underwear
China-Trends
Language: English / German / Chinese

Beijing Spirit
China-Trends
Language: English / German / Chinese

Youth Day in the People’s Republic of China
China-Trends
Language: English / German / Chinese

Kommunikation in China – Überblick, Tipps und Beispiele
Presentation by Marianne Friese at the VDMA-Workshop
Language: German

Naming and Branding in China – Successful MFC Projects
A brief introduction to the process of developing a Chinese company name as well as successful MFC naming projects.
Language: English

Need a brief summary of Media Relations in China?
Marianne Friese delivered a ‘101’/ practical guidance speech to the Rotary Club Beijing – here you can download the presentation
Language: English

“China Up Close” First China Day by IHK Darmstadt Rhein Main Neckar
The IHK Darmstadt Rhein Main Neckar hosted its very first China Day, where experts shared valuable insights into the Chinese economy, culture, language and politics, including an introduction to “Marketing in China” by Marianne Friese.
Language: German

Branding in China – What’s in a name?
An overview of branding and positioning a product or service in China
Language: English

TV in China
An overview of the TV landscape in China
Language: English

PR and Communication in China
The fundamentals of the communications industry in China, emphasis on PR in China includes statistics, trends and happenings from all angles.
Language: German

We Open Doors in China
An introduction to Marianne Friese Consulting.
Language: English

Marketing and communication in China “Hot and Loud”
Backgrounder about Marianne Friese Consulting GmbH
Language: English

Naming & Branding in China
Language: German