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China’s social media are omnipresent

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The end of the one-child policy

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12 tons of CO2 – its compensation is a gift to all of us!

Publications

To further help our clients understand the intricacies of the China marketplace, MFC has prepared an array of background information. Please feel free to download any of the following documents:

Where censorship meets everyday life
SWR1 Leute
Sprache: German

The End of the One-Child Policy
China-Trends
Language: English / German / Chinese

Sticking your Mobile Phone in the Air
China-Trends
Language: English / German / Chinese

Have you eaten? The new Food Safety Law in China
China-Trends
Language: English / German / Chinese

Chinese New Year – it’s about Family, Convenience and Market Share
China-Trends
Language: English / German / Chinese

12 tons of CO2 – its compensation is a gift to all of us!
China-Trends
Language: English / German / Chinese

De Guo Jia You – GO! Germany, GO!
China-Trends
Language: English / German / Chinese

Panda-Hugger or Dragon-Fighter – Swallow or Bear
China-Trends
Language: English / German / Chinese

Panda-Huggers and Dragon-Fighters
Tips and Tricks for Professional Communications in China
Language: English

PR in China
Presentation by Marianne Friese at Confucius-Institute Bremen: Introduction to Media Relations and Media Landscape in China
Language: German

Naming and Branding in China
Introduction to brand names and name creation in China. Presentation at Confucius-Institute April 24th, 14
Language: German

Who is holding up the sky? Inernational Women’s day in China
China-Trends
Language: English / German / Chinese

Going Home for the Holidays?
China-Trends
Language: English / German / Chinese

Make a Holiday Wish- China style
China-Trends
Language: English / German / Chinese

Independence Day – China style
China-Trends
Language: English / German / Chinese

China Re-Discovers Bicycles
China-Trends
Language: English / German / Chinese

Chinese Snakes, Red Underwear
China-Trends
Language: English / German / Chinese

Beijing Spirit
China-Trends
Language: English / German / Chinese

Youth Day in the People’s Republic of China
China-Trends
Language: English / German / Chinese

Kommunikation in China – Überblick, Tipps und Beispiele
Presentation by Marianne Friese at the VDMA-Workshop
Language: German

Naming and Branding in China – Successful MFC Projects
A brief introduction to the process of developing a Chinese company name as well as successful MFC naming projects.
Language: English

Need a brief summary of Media Relations in China?
Marianne Friese delivered a ‘101’/ practical guidance speech to the Rotary Club Beijing – here you can download the presentation
Language: English

“China Up Close” First China Day by IHK Darmstadt Rhein Main Neckar
The IHK Darmstadt Rhein Main Neckar hosted its very first China Day, where experts shared valuable insights into the Chinese economy, culture, language and politics, including an introduction to “Marketing in China” by Marianne Friese.
Language: German

Branding in China – What’s in a name?
An overview of branding and positioning a product or service in China
Language: English

TV in China
An overview of the TV landscape in China
Language: English

PR and Communication in China
The fundamentals of the communications industry in China, emphasis on PR in China includes statistics, trends and happenings from all angles.
Language: German

We Open Doors in China
An introduction to Marianne Friese Consulting.
Language: English

Marketing and communication in China “Hot and Loud”
Backgrounder about Marianne Friese Consulting GmbH
Language: English

Naming & Branding in China
Language: German