German Machine Tool Builders’ Association (VDW) – Communication Workshop
With many of its members present in China, the German Machine Tool Builders’ Association (VDW) required insights into professional communications in China. MF Consulting prepared and implemented an in-depth communications workshop for members of the association. Titled “Ideas and Inspirations for communicating in China”, the workshop covered the following areas:
• Communicating in China
• Media Planning
• Public Relations
• Case Studies
• Trade show planning and implementation
Supplemented by extensive FAQs, valuable contact lists as well as selected literature, the workshop laid a strong foundation for the implementation of successful communications measures in China.
Click here to view MFC’s Agency Services China Insights!