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MFC helps clients win coverage in Chinese media –
but MFC also gets reported about

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Consulting is MFCs core business –
often that means asking the right questions!

MFC in the news

To further help our clients understand the intricacies of the China marketplace, MFC has prepared an array of background information. Please feel free to download any of the following documents:

Shadow Boxing: Individual resistance in China – most of the time it‘s hidden
How to overcome resitance when doing business in China. Marianne Friese explains how resistance and a culture which avoids conflict require a high level of common sense in striving for harmonious solutions.
Media: BERLIN Magazin #38
Language: German

Fascinated by never-ending Change
China Daily interviewed Marianne Friese on their tasks and issues in China. She gives insight into her client assignments and troubleshooting matters in China.
Media: People’s Daily Online
Language: German

German-Chinese Partnership
Marianne Friese (and others) discuss the challenges of German companies and their communications departments when cooperating with Chinese Investors.
Media: PR Report
Language: German

Marianne Friese – Business Consultant
Marianne Friese talks about her experiences in China: A radio broadcast of SWR1.
Media: SWR1
Language: German

Do’s & Dont’s: Panda-Hugging – not too often!
What are the traps when doing business in Asia? In four parts we explain the etiquette. Part 4: Why you should neither talk good nor bad about smog. Author: Marianne Friese.
Media: FAZ
Language: German

Do’s & Dont’s: “Active queing” in Asia
What are the traps when doing business in Asia? In four parts we explain the etiquette. Part 3: Why politeness in China isn’t always a virtue. Author: Marianne Friese.
Media: FAZ
Language: German

Do’s & Dont’s: Each deal – 20 to 30 business lunches
What are the traps when doing business in Asia? In four parts we explain the etiquette. Part 2: Who wants to do business in China should be hard drinking. Author: Marianne Friese.
Media: FAZ
Language: German

Do’s & Dont’s: Big gifts keep friends
What are the traps when doing business in Asia? In four parts we explain the etiquette. Part 1: Communications with Chinese. A WMF-Cutlery as a gift can’t hurt. Author: Marianne Friese.
Media: FAZ
Language: German

STOXX launches its new Chinese name
Learn more about the balance between uniqueness and simplicity as well as one of MFC’s latest naming projects
Media: STOXX Pulse
Language: English

PR and the party
PR in China: Marianne Friese about Media Relations in China and how common sense can help a lot
Media: PR Magazin
Language: German
Date: April 2014

A “wild type” conquers China
Successful naming strategies in China or how to approach 1.3 billion people with your brand
Media: Weser Kurier
Language: German

Comfortable Noodles
Marketing consultant Marianne Friese explains the most successful product brand in China
Media: Wirtschaftswoche
Language: German

What you are missing without the “Ö”
About “Umlaute” in Chinese company names and MFCs naming project Jägermeister
Media: Handelsblatt
Language: German

If you want to do the big things, you need to do the little things first
What does it take to be successful in China?
Media: China Contact
Language: German

The right way to press
Siempelkamp’s 4-Concept in China: 9 Machines in 9 Months
Media: MDF
Language: German

From Asian Medicinal Herbs to German Bitters
Medium-sized German enterprises find support in the Chinese market, with Jägermeister finding a Chinese name and even Underberg (German liquor brand) sourcing ingredients here.
Media: FAZ
Language: German

“Wild Character”, not “Medicinal Alcohol”
A summary of events at the first China Day delivered by IHK Darmstadt. Amongst others, Marianne Friese held a speech about Marketing in China.
Media: IHK-Report
Language: German

Marianne Friese Consulting Joins World Business Dialogue in Cologne
Marianne Friese held a workshop at the World Business Dialogue in Cologne focusing on target groups, marketing and branding in China. Hot topics during the forum included inspirations, ideas and discussion regarding the relevance of the China market during the financial crisis.
Media: GC Ticker
Language: English

Von edlen Rössern und wie man schnell ans Ziel kommt
A backgrounder on brand names in China and the importance of their transliteration into Chinese, as well as an examination of the factors vital to the success of the Chinese brand name such as sound, associations and meaning.
Media: Business Focus China
Language: German

Wild Characters and Noble Steeds
Brand names in China
Media: Asia Aktuell
Language: German

There need to be oohs and aahs
PR and Events in China
Media: China Contact
Language: German

Brand Name Strategies for China
Jägermeister and Rothaus Tannenzäpfle in China
Media: China Contact
Language: German

Information is just a Commodity in China
Report on the PR industry in China
Media: Absatzwirtschaft
Language: German

A Wild Type
A new Chinese brand name for Jägermeister
Media: Handelsblatt
Language: German
English Summary Translation

Only the Original brings Success
VDMA kicks off a pro-original campaign in Hannover
Media: ChinaContact
Language: German

Fighting for the original
Marianne Friese develops a campaign against product piracy
Media: Süddeutsche Zeitung
Language: English

Advertising and Media in China
Where should you advertise?
Media: Absatzwirtschaft
Language: German

PR in China from the viewpoint of an experienced China hand
Media: JP Kom Media
Language: German